Why 90% of airline bookings fail and your comprehensive blueprint to reverse it.
Let’s face it: airlines tend to have some of the highest cart abandonment rates in all of ecommerce: hovering around 90%
(source: SaleCycle Global Cart Abandonment Statistics). But fear not,
dear marketing pilot! Across this guide, you will learn about:
- How works the identity resolution: data captured, cross-device mapping, unified profile
- The best strategic remarketing tactics from Air Tahiti Nui, Air Caraibes, famous Portuguese and North American airlines
- And a generous dash of wit to help you capture those flighty shoppers, without catapulting your marketing budget into the stratosphere!