Adding Urgency
Following the Trust Campaign, Interflora was also looking for a way to boost sales during the Christmas period by creating urgency based on same-day delivery cut off times. Using SaleCycle, the brand showcased a persuasive countdown timer that triggered before 3 pm for their same-day delivery flowers to encourage customers to secure their orders in time.
Results
Implementing countdown timers on Interflora’s website at key moments in the purchasing process led to a 9% sales uplift, whereas previously without this message, customers dropped off without converting.
