Progress Bars can increase conversion rates and order values by showing shoppers how much more they need to spend to qualify for extra benefits, or how close they are to completing checkout.
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Progress Bars are an incredibly useful conversion rate optimisation tool to let your consumers know how far away they are from completing certain actions, such as completing a purchase, or qualifying for free delivery.
Progress bars act as a nudge for customers nearing abandonment, reminding them they're almost done and encouraging them to complete the form or purchase.
In other situations, it can help to improve average order values by providing reasons to add more shopping baskets. For instance, a Progress Bar which tells them they can save on shipping charges, if they spend £10 more, encourages people to add more to their shopping baskets.
On-site, Progress Bars can be displayed as a way to encourage conversion as well. They can be subtle prompts, or used as overlays to ensure customers see it.
The key is to provide a clear indication of the goal so the message is easily understood by shoppers. Context and time is key, so they need to be triggered at the right time – in response to customers about to leave the site, or when certain pages are loaded.
Your website can peak on a handful of high online traffic and sales periods (Black Friday, for instance) or specific times of the year and month. You must identify and be well prepared for these dates as it can be a great opportunity to implement on-site progress bars that push customers further down the sales funnel.
You can also use progress indicators in basket abandonment emails. Giving your abandoners a visual cue in an email that tells them how long they have left to complete their purchase or how close they are to free delivery can help you recover abandoned sales.
The SaleCycle Blog is filled with strategy guides, tips and advanced digital marketing reports to give you a great platform to put these tools into place.
Written by CRO and marketing experts and updated regularly.
