Case Studies

How Interflora increased orders through On-Site Remarketing

Interflora is a global flower delivery network with over 58,000 affiliated flower shops in over 140 countries. Being market leaders in their field, Interflora were looking to enhance their user experience and capture more visitor information to convert into paying customers. Interflora and Flying Flowers (Part of Interflora since 2012) have worked with SaleCycle since 2016 with an aim to constantly increase online performance and promote conversion rate optimisation.

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9%
Sales Uplift
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Developing Trust

The brand recognised that in order to increase conversions, they would need to establish trust with their customers. Therefore, the Trust Campaign was created and deployed on the basket/checkout page with a message that aims to build trust with users by establishing the brand’s credibility and offering a promotion that reinforces that trust and with the purpose of encouraging completion of purchase.

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Adding Urgency

Following the Trust Campaign, Interflora was also looking for a way to boost sales during the Christmas period by creating urgency based on same-day delivery cut off times. Using SaleCycle, the brand showcased a persuasive countdown timer that triggered before 3 pm for their same-day delivery flowers to encourage customers to secure their orders in time.

Results

Implementing countdown timers on Interflora’s website at key moments in the purchasing process led to a 9% sales uplift, whereas previously without this message, customers dropped off without converting.

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