The 2024 Holiday Playbook

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The holiday season brings with it a lot of excitement as many look towards spending some quality time with family and friends. But this period could also be very stressful. First, for customers as they prepare themselves (and wallets) to find the good deals to buy gifts for their loved ones and second for brands as they plan the best strategies to get through to customers at a time when stakes and the competition are at an all time high.

Rowan Haddad

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