Founded in 1949 and now with over hundreds of stores globally, ASICS, and ASICS brands are renowned for producing quality footwear and sports equipment. This excellent reputation means ASICS sees thousands of visitors reach their site every day.
Talk to an expertASICS was faced with the challenge to recapture users who had visited and then abandoned the website at various touchpoints. The brand was also looking to improve the customer journey and to keep growing their customer base by acquiring more email addresses. ASICS partnered with SaleCycle to combat these challenges by implementing Cart and Browse Abandonment campaigns as well as dynamic Remarketing features to upsell and obtain email addresses of potential customers.
Talk to an expertAcknowledging the presence of visitors abandoning their website meant ASICS needed to review and optimise the customer journey. Segmented by both age and gender, ASICS now sends tailored, targeted and trendy emails, which reinforce their brand and bring customers back to complete their purchases. The improvements to the customer journey didn't end there. The addition of On-Site Remarketing Progress Bar campaigns meant that customers visiting the ASICS website would receive dynamic notifications incentivizing them to complete the purchase by informing them how much more they need to spend to receive free delivery. This resulted in an increase in the company’s conversion value.
“Working with SaleCycle has allowed us to optimise our customer journey intelligently with great success. The Cart and Browse Abandonment campaigns, combined with the On-Site Remarketing functionality, means our communications reach a wide range of visitors without any manual work. The service makes maintaining these campaigns easy, and I would recommend SaleCycle’s features to any business.” Kathleen Iannicell, Ecommerce Manager at ASICS America
There was a notable increase in engagement across the ASICS brands with the implementation of the Cart Abandonment campaigns, which received an average 42% open rate and produced a sales uplift of 3%. Additionally, the use of the On-Site Remarketing feature led to an increase in the average order value, achieving a conversion rate of 51%.
