Open rate
Click rate from open
for every €1 spent
Maje is a leading name in contemporary Parisian fashion and a member of the SMCP Group. Founded in 1998, the brand is renowned for its sophisticated style and trend-forward collections. With a strong online and physical presence, Maje seeks innovative ways to drive engagement and performance.
To enhance its digital strategy, Maje partnered with SaleCycle to implement a data-driven remarketing approach, focusing on two key areas: Browse remarketing and Bulk retargeting
To reconnect with visitors who viewed products without converting, Maje launched a browse abandonment email campaign.These emails automatically trigger based on user behaviour, showcasing recently viewed products and tailored suggestions.
Maje also implemented Bulk Retargeting - a strategic email blast sent during specific periods, such as sales events. These one-off campaigns re-engaged all basket and browse abandoners from the past 30 days, even those who didn’t receive real-time triggered emails.
With targeted automation and mass retargeting, Maje created a balanced and effective strategy.
Open rate
Click rate from open
for every €1 spent
The partnership between Maje and SaleCycle is ever-evolving. The brand continues to drive digital innovation with the addition of new remarketing features. In the future, Maje has plans to expand its marketing strategy by:SaleCycle deployed its Intelligence Centre and Activation Suite ineight weeks, with no IT resource required from the Corsair team.One tag connected visitor behaviour, booking signals and CRMdata into a single real-time intelligence layer.
Scaling Bulk Retargeting to align with all major commercial events, Optimising browse creatives and segmentation for increased relevance, Exploring complementary features such as post-purchase campaigns and countdown timers
