How Vodafone utilised SaleCycle’s conversion suite, resulting in 2,000 additional sales per month

Basket abandonment email campaign

Using SaleCycle, a two-cycle basket abandonment email campaign was launched, including a consent scraper for home broadband. The optimisation phase focused on the open rate and click-through rate, which improved performance. A third email cycle was also launched to further improve performance. Following the huge success with home broadband, the campaign was rolled out to all products on the site, taking over from the previous supplier. This included the launch of a two-cycle basket abandonment campaign for phones, SIM cards, tablets, and laptops with 3 key customer teams: Acquisition (new customers), Second Line (existing customers buying another product), and Upgrades (existing customers upgrading their package). Once again, after initial success, third cycle emails were deployed for all live campaigns to improve performance by a further 5%.