Bulk Re-Targeting: Recapture Visitors and Enhance Conversions With Targeted Email Campaigns
As the old saying goes: timing is everything and in the ecommerce space, this phrase rings more true than ever before.
With potential customers dialled into communications from companies seemingly all day, every day, whether by email, social media and other channels — it makes determining “smart timing” a somewhat complex subject.
This means that customers are constantly connected and engaging with different brands, meaning that they’re browsing (and abandoning) websites all the time but how do you bring these customers back and get them on the right path to conversion?
The answer lies in sending your audience targeted messages in the right place at the right time in order to re-engage these customers and drive conversions.
This is why our team has been working hard to optimise email campaigns so clients can recover lost revenue and sales and never have to miss out on conversion opportunities.
This is why we’ve introduced our newest feature: Bulk Re-targeting.
Using SaleCycle, clients can set up email campaigns with personalised and relevant messages by retargeting customers by their user behaviour (purchase, basket or browse abandonment) and audience segmentation in a timely manner.
What is Bulk Re-targeting?
Bulk Re-targeting allows to capitalise on on-site or promotional activity by setting up campaigns to send a one-off additional email message to a defined audience on a specific date. These campaigns can run in parallel with existing basket and browse abandonment campaigns.
Although not specifically targeted at any sector or industry this feature is particularly relevant to retail clients looking to follow up certain periods and remind your visitors about key events scheduled on your website such as Black Friday, Christmas or January sales.
Therefore, this feature is perfect for clients who want to send follow-up messages to visitors on a specific date. It offers the flexibility to choose the timing that aligns best with their business goals.
You can select from email templates crafted with a curated message, tailored to engage with the defined audience. To enhance and optimise your email campaigns for maximise impact and engagement, you may choose from our many features including Countdown Timers, Dynamic Content/Personalisation, Progress Bars and Unique Voucher Codes. These will enable you to further tailor and personalise your email templates based on user characteristics, preferences and behaviour.
When it comes to defining and segmenting your audience to target them with the right messages, there are several ways to do so.
First, choose the most important audience you want to retarget. Bulk Re-targeting allows you to set up one campaign at a time for the below target audiences:
- Users who have browsed items without purchasing
- Users who have added to their basket but did not complete their purchase
- Users who have made a purchase
Additional segmentation is available to further refine your target audience. Other ways you can target your audience include by geographic location and items they’ve shown interest in.
The following are some use cases where Bulk Re-targeting can produce optimal results:
- Promote a specific item to customers that they’ve shown interest in on the website but have not made a purchase.
- Aim at engaging with customers that during a sales period have shown interest for items on their website (Basket and Browse abandonment) and have not made a purchase.
- Allow to retarget customers that have made a purchase of specific items to cross/up sell additional products.
Additionally, a majority of website traffic usually consists of anonymous users. With the “visitor logged status” filter in Bulk Re-targeting, you can set up campaigns to specifically target “logged out” or anonymous users.
Key Benefits
Bulk Re-targeting offers clients various opportunities to reconnect with their visitors who otherwise may have been labelled as a "lost cause".
The main benefits of this feature include:
- Quick revenue turnaround
- Opportunity to cross sell/up sell for customers that made a purchase
- Support seasonal promotional activity
- Follow-up conversion opportunity from Basket and Browse campaigns
- Personalised messages according to defined audiences
This is the perfect time to leverage this feature to capitalise on the current holiday sales period and recapture visitors by sending out reminders of promotions and offers on your website.
Watch this space for more exciting feature updates including the ability to set up multiple simultaneous Bulk Re-targeting campaigns for different target audiences.
If you’d like to find out more about our new feature, get in touch with us today and watch those sales go up as we get visitors back on your website!
