Ensure your marketing campaigns are compliant

Marketing Consent Management

A striking feature of the Reach Module, Marketing Consent Management helps to supercharge your SaleCycle campaigns and helps you to manage compliance for your marketing messages as well!

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How it works

By using all, or a combination of these methods, the Marketing Consent Management service will store and remember your visitor’s permission status to help keep your marketing campaigns legislatively compliant.

1

Permission will be captured at the point where an email address is submitted.

2

When a visitor fills in an email capture field on your site, we will trigger a notification-style display to gather a consent status for that email address.

3

When an email address is entered in a capture field, we will check the consent status in our marketing permission service and embed a consent-capture checkbox or toggle into the HTML of your site.

About Marketing Consent Management

What Is Marketing Consent Management?

In today’s data driven marketing world, obtaining clear consent from customers is crucial. That is where Reach module’s Marketing consent management comes into the picture. It is a system that ensures the collection of email addresses and the use of data is compliant.

When a customer enters their email address on your website, SaleCycle’s Marketing Consent Management service not only tracks email marketing statistics, but instantly checks if you already have valid consent for this specific visitor. This step aligns your practices with regulations like the GDPR and empowers your customers as well! Giving them control over their information, you foster trust and demonstrate respect for their privacy, building stronger relationships.

This system helps in seamless user experience by checking if a customer has already opted in for marketing communications and if not, a customisable check-box or toggle button will appear only when necessary.

You will be able to personalize every user’s experience! By this, we mean that you can present the correct compliance message and tailor content to show the message in their regional language.

This targeted approach ensures that permission requests will be displayed only when necessary and only to those who haven’t opted in yet. This would be the perfect time to ask for it and those not affected by data privacy legislation, would not be presented with an unnecessary step. This flexibility demonstrates your commitment to customer privacy as well as achieving a good user experience.

FAQs

Why is Consent Management Important?

Consent management is a system where a customer gets the upper hand. They get to determine the data they are willing to share with a business. This shift stems from a growing number of legal requirements around the globe, mandating websites to seek for consent before capturing any personal data

What is Direct Marketing?

Direct marketing refers to a targeted approach, where specific individuals are reached out using personalized messages. This is a contrast to mass marketing, where an advertisement is not aimed at anyone in particular.

What Are The Rules On Marketing Emails or SMS?

B2B data protection laws require consent for marketing to individual customers, sole traders or an individual in a certain type of partnership (unless a soft opt-in applies). You must also allow them to choose how they want to hear from you.

For any and every form of communication with your customers, always make sure to tell them who you are and also mention ways to opt-out. This helps to foster trust and strengthens relationships with them.

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