Build a valuable email database
Email Sign Up
The average email address is worth £84.50 to marketers. Maximize the value of every visitor.
Talk TO SALES
The average email address is worth £84.50 to marketers. Maximize the value of every visitor.
Talk TO SALESThe second feature within the Reach module, the Email Sign Up, uses smart, subtle overlays on key pages of your site and new visitors are invited to sign-up to your marketing emails. This ensures that they provide clear consent to receive messaging.
About Email Sign Up
What Is Email Sign Up?
Email marketing delivers some of the best ROI of any marketing channel and this includes abandoned cart emails as well. The DMA says that, for every £1 spent on email, the ROI delivered is an average £42! Performance like this underlines the importance of building a strong email database to employ your shopping cart abandonment strategy.
When a visitor signs up for marketing emails, they are expressing their interest. They are seeking information about the company and their products and this is an opportunity for us to build relationships with them through emails and newsletters. This provides the basis for nurturing relationships and ultimately converting interests to long term customers.
Not everyone buys on their first visit, but by providing them with alternative options like email sign ups, where you can keep them in the loop and route them to return to the site.
We believe timing as well as placement is everything when it comes to email acquisition. Talking about our on-site email acquisition feature under the Reach module, this feature goes beyond a one-size-fits-all approach. It adapts to customer behaviour and different marketing goals. We offer a variety of triggers, such as tailoring the signup form based on traffic source or adjusting frequency based on the time of day.
Online brands expect to gain more customer data during the busiest retail months of the year. It is of utmost importance to understand the peaks and patterns of your customers and make full use of it for effective data collection.
New visitors can be prompted to sign up, through the use of smart mobile form design and subtle overlays on key pages of your site. Once the visitor has entered their email address, data will be sent through to your ESP in real-time.
Since we know that timing is key, we must not interrupt the ecommerce customer journey by asking for their email address at the time of their arrival to the website. Instead, we can trigger email sign up messages through pre-set parameters.
Visitors can be shown messages if they show exit intent (moving the cursor towards the close tab button) or after a specified period of inactivity.
Our Email Sign Up feature is designed to be compliant with data regulations, therefore, visitors will receive your emails only through their consent. This helps you to build a more engaged email database.
FAQ
Where should I place my Email Signup Form?
This is a small icon that you can place on your website, blog, or social media sites, where they can be easily found and accessed. Visitors will be asked to enter a few fields including their email address.
What are the different types of form pages?
There are a number of ways you can present or format your sign-up email form, depending on what you are trying to achieve through the sign-up as well as the general style of your website or platform.
A few examples of email sign-up forms include:
– Ecommerce Newsletter Signup
– Sales Contact
– Event Registration
– Customer Feedback
– Online Order and Payments
– Account Signup
– Competition Registration
What are online forms used for?
An online form can be used to gather a wide range of data for multiple purposes, and have become an integral part of any business or service. A form might be used for a personal application or to take customer details (most importantly for ecommerce, an email address) for an account setup or to receive marketing emails.
